Inhaltsbereich

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| XOOOOX (*1975) has been a prolific graffiti artist since the mid 1990’s. Early experiments with collage gradually evolved into the artist’s signature stencil work, typically life-size figures or appropriated designer logos found predominately on the streets of Berlin and in Paris, Milan, Vienna, New York… XOOOOX manipulates immediately recognizable logos of upscale brands like Coco Chanel, re-contextualizing these elitist class signifiers within the inherently egalitarian space of the urban public sphere, while commenting on the visual power of branding in general. Life-sized stencils of females, conspicuously posed and styled as models often are, depict the icons of fashion’s cult of worship and recall the work of street art legends such as Blek le Rat, Misstick and Banksy, functioning as both traditional figurative studies and ironic representations of society’s obsession with the superficial. Although XOOOOX’s stenciled images are inspired by the fashion spreads seen in magazines such as Vogue and avant-garde publications like Purple, this work is not a deconstruction of couture culture. On the contrary, each stencil, created painstakingly by hand, pays homage to the art form that is couture fashion, while criticizing the mass-merchandising and advertising campaigns of global retail chains. Citing Pop Art, DADA and, of course, graffiti as major influences, the artist states, “You can use the power of fashion like a personal weapon. It can act like a shield, or it can destroy you.”
XOOOOX (*1975) ist seit Mitte der 1990er Jahre aktiver Graffiti-Künstler. Frühe Experimente mit der Kollage-Technik führten zu einem unverwechselbaren Schablonen-Graffiti-Stil. Die zumeist lebensgroß gesprühten Silhouetten und die modifizierten Designerlogos sind vor allem in den Straßen von Berlin, Paris, Mailand, Wien und New York zu entdecken. Die neuesten Arbeiten werden in der Einzelausstellung “Molotov High Heels” in der Circleculture Gallery gezeigt.
XOOOOX manipuliert Logos von weltbekannten Luxusmarken wie Coco Chanel, Breitling und Hermes, um elitäre Symboliken in der Straße zu rekontextualisieren. Die visuelle Durchsetzungskraft des Brandings wird kommentiert.
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SELECTED EXHIBITIONS
»Urban Affairs« (street art festival) Berlin, 2008 »Inoperable Poster Show« Vienna, 2007
»Finders Keepers« Milan, 2006
»Hollywood The Remix«
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